Brand identity guidelines

A strong visual identity is more than a logo, colour palette and a couple of fonts. I create the full system behind the brand – from logo construction and variations to colour usage, typography, imagery, icons, layout rules and real-world applications. These guides capture the nitty gritty of how the brand should look and behave, so whether it’s being used by you, your team or another designer, everyone knows exactly what belongs – and what doesn’t.